Use of Instore Graphic/Signage (UK ONLY)
Effective integration of both graphics and signage to enhance overall in-store customer experiences and engagement.
 

Window Graphic (UK ONLY)
Emphasis on creativity and visual impact in designing eye-catching storefront window graphics that engage with the consumer.
 

International Window (WORLDWIDE)
Open to entries from around the world, focusing on creativity in retail window displays.
 

Non-Fashion Retail Concept (UK ONLY)
Originality and effectiveness evaluated in innovative retail concepts that operate outside the traditional fashion sector.

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Use of Mannequins in a Multiple Retailer (UK ONLY)
Evaluation of how effectively mannequins are used to showcase merchandise and actively engage customers in settings involving eight or more stores.

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Use of Mannequins in an Independent/Department Store (UK ONLY)
Creativity and strategic placement of mannequins aimed at enhancing the shopping experience and visual appeal in independent or department stores.

 

Feature/Prop by a Multiple Retailer (UK ONLY)
The uniqueness and customer draw of a feature or prop within a retail environment encompassing eight or more stores, focusing on visual impact.

 

Feature/Prop in an Independent/Department Store (UK ONLY)
Distinctive and captivating features or props that enhance storytelling and brand identity.
 

Festive/Christmas Window in a Multiple Retailer (UK ONLY)
Focus on seasonal creativity and festive spirit in window displays within retailers encompassing eight or more stores.

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Visually Enhanced Event (WORLDWIDE)

An experience that incorporates visual elements or technology such as large format print, lighting, props, graphics and AV to create a more engaging and immersive environment for attendees within large indoor and outdoor spaces, stadiums, venues and events.

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Festive/Christmas Window in an Independent/Department Store (UK ONLY)
Originality and festive appeal in window displays of independents or department stores, celebrating seasonal themes.

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Festive/Christmas Interior (UK ONLY)
Excellence in creating a captivating and festive interior atmosphere that enhances the festive shopping experience for customers.

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Window in a Multiple Retailer (UK ONLY)
Overall excellence in window display and design encompassing eight or more stores.

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Window in an Independent/Department Store (UK ONLY)
Innovation and visual impact in window displays of independent or department stores.

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Instore Seasonal/Promotional Theme (UK ONLY)
Innovation and visual impact that enhances store engagement through a specific theme.

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Sustainable/Eco-Friendly Scheme/Product (UK ONLY)
Sustainability and environmental consideration in retail design or displays, focusing on eco-friendly practices and materials.

 

POP/POS (UK ONLY)
Specifically honours designs that successfully capture consumer attention and clearly communicate brand awareness.

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Pop-Up Store/Instore (WORLDWIDE)
Creativity, design, and effectiveness in temporary retail installations.

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Instore VM Solution (UK ONLY)
Innovative visual merchandising solutions that enhance product presentation in difficult/challenging areas.

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Use of Technology Window/Interior (UK ONLY)
Innovative use of technology to enhance the visual appeal and interactivity of store windows or interiors.

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Duty Free Scheme (WORLDWIDE)
Creating appealing and effective retail environments within duty-free or travel-related contexts.

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Customer Brand Experience (UK ONLY)

Highlights the critical role of customer experience in retail through engaging brand identity.

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Instore Concession (UK ONLY)

How successfully the concession's design embodies the brand's identity, values and aesthetic.

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Most Innovative Person Within VM (UK ONLY)